What started out as us being curious about why doing laundry couldn’t be effective, easy and also eco-responsible all at the same time - led us here.

The last few years have taught us, now more than ever, that we have to care more deeply about the impact we all create by the choices we make - small and big - because it all adds up. We practice simple methods to reduce, reuse and recycle plastic but we should do more! Even though we segregate wet and dry waste, rinse bottles before we trash them, we aren’t really sure if they get recycled. So we wondered, what if we didn’t have to live with that guilt without compromising on a quality product? Some research and many months of product development later, clothxindia was born.